Developing a Global Vision

PepsiCo Goals & Commitments

- In 2009 Pepsi announced 11 global goals and commitments to help improve the well being of people in both developed and developing countries. PepisCo is focused working on products they make and on key policies and partnerships to help them state global nutrition challenges.

Some of the goals that PepsiCo is working on are:

I. Increase the amount of whole grains, fruits, vegetables, nuts, seeds and low-fat dairy in our global product portfolio.

II. Reduce the average amount of sodium per serving in key global food brands, in key countries, by 25 percent by 2015, with a 2006 baseline.

III. Reduce the average amount of saturated fat per serving in key global food brands, in key countries, by 15 percent by 2020, with a 2006 baseline.

IV. Reduce the average amount of added sugar per serving in key global beverage brands, in key countries, by 25 percent by 2020, with a 2006 baseline.

V. Display calorie count and key nutrients on our food and beverage packaging by 2012.

VI. Advertise to children under 12 only products that meet our global science-based nutrition standards.

VII. Eliminate the direct sale of full-sugar soft drinks to primary and secondary schools around the globe by 2012.

VIII. Increase the range of foods and beverages that offer solutions for managing calories, like portion sizes.

IX. Invest in our business and research and development to expand our offerings of more affordable, nutritionally relevant products for underserved and lower-income communities.

X. Expand PepsiCo Foundation and PepsiCo Contributions initiatives to promote healthier communities, including enhancing diet and physical activity programs.

XI. Integrate our policies and actions on human health, agriculture and the environment to ensure they support each other.

- These goals are to help PepsiCo provide food and beverages with ingredients that help consume healthier eating and drinking
- Show people to make better choices and live healthier
- Help address global nutrition challenges 

The Marketing Enivorment

                                                                    

PepsiCo Brazil wins Marketing Lide Award for Ruffles and Pepsi campaigns

- In the beginning of August, PepsiCo Brazil won two Corporate Marketing Lide awards for its “Ruffles: Do us a flavor” campaign (in the Promotional Marketing category) and Pepsi “It can be Pepsi” campaign (in the Product Marketing category).

- In Feburary the Ruffles Campaign was in its final stages.  Ruffles let costumers vote and suggest on new flavor chips.  Almost two million votes were counted which included regions like Australia, Turkey, U.K. and South Africa.  Brazil had the record number of consumer votes.

Ethical and Social Responsibility

Code of Conduct

-Since 1976 the PepsiCo conduct code has been updated regularly and it is in 42 different languages for there 44,000 in 70 countries to understand it.

-If an employee doesn't obey the conduct policy a variety of disciplinary actions depending on the type and seriousness of the matter and may lead to counseling, written warnings, reduction in annual compensation or annual bonus, failure to receive long-term compensation, cancellation of stock options and termination from the company.
Human Rights and Workplace Policy

-The PepsiCo states that the workers in the company have rights to personal security, a safe, clean and healthful workplace, and freedom from harassment or abuse of any kind.

-PepsiCo also gives the honesty and fairness for there employees to talk about there wages, benefits and other conditions.

Values & Philsosphy

Some of the values the PepsiCo provides are:

1. Caring for the customers and consumers
The success of the PepsiCo depends on a thorough understanding of the customers and consumers. PepsiCo does this to show how much the company cares.
2.Respecting others
The PepsiCo success also depends on the respect, inside and outside the company. PepsiCo requires people working together as part of a team. While the company is built on individual excellence they also recognize the importance and value of teamwork in turning there goals into accomplishments.

Strategic Planning and Competitive Advantage

By Janurary 1st 2012 PepsiCo attends on getting rid of a direct sale of full sugar soda drinks in primary and secondary schools around the world.

This strategy is to help the schools students decrease their calorie and nutritious beverages.

This strategy of non direct full sugar drinks in schools is currently taking place in Europe and Canada.

Overview of Marketing (Brief History)

-PepsiCo Inc. is founded by Donald M. Kendall, President and CEO of Pepsi-Cola and Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham.
-Now PepsiCo is a Multi Billion dallor company, with over 100,000 of employees

Herman W. Lay

Overview of Marketing (Mission Statement)

Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.