Overview of Marketing (Brief History)
-PepsiCo Inc. is founded by Donald M. Kendall, President and CEO of Pepsi-Cola and Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham.
-Now PepsiCo is a Multi Billion dallor company, with over 100,000 of employees
Herman W. Lay
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