PepsiCo Brazil wins Marketing Lide Award for Ruffles and Pepsi campaigns
- In the beginning of August, PepsiCo Brazil won two Corporate Marketing Lide awards for its “Ruffles: Do us a flavor” campaign (in the Promotional Marketing category) and Pepsi “It can be Pepsi” campaign (in the Product Marketing category).
- In Feburary the Ruffles Campaign was in its final stages. Ruffles let costumers vote and suggest on new flavor chips. Almost two million votes were counted which included regions like Australia, Turkey, U.K. and South Africa. Brazil had the record number of consumer votes.
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