Monday, November 7, 2011

Integrated Marketing Mix

Advertising

-PepsiCo uses plenty of television commercials to get there products noticed.  At least once an hour on a televison station there would be a commercial that shows a Gatorade, Pepsi Max, or a Doritos advertisement.

-The NFL is also a big sponsor of Gatorade with players drinking gatorade on the sidelines of a game being played and with the commercials with Peyton Manning in the Gatorade series.

-PepsiCo even has its own Facebook Page for followers to take a look at all the products PepsiCo has.

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