Consumer Decision Making

Consumer who buy Pepsi products are usually making a routine decisions.

Routine reponse behavior are low involvement products and thats what most Pepsi products are.

Pepsi, Tropicana and Doritos are all products that you buy first and evaluate later.

Product Concepts

PepsiCo has many different product lines, one of there products lines is there beverages

Pepsi Beverages consist of 
-Pepsi 
-Pepsi Caffeine free
-Diet Pepsi
-Diet Pepsi Caffeine free
-Pepsi Max
-Pepsi Twist

Segmenting and Targeting Markets

-Even though PepsiCo products are for men and women of all ages, their main target market is young adults ages 14-30 and the places that PepsiCo targets are schools, colleges, universites, restaurants, hotels, and stores.

Developing and Managing Products

New Products

PepsiCo made three new products that are available in Belgium.

-Spookies a ghost shape chip for kids that has 64% less fat than regular chip.

-Smiths Grill new flavor chip pickle flat chips.

-Doritos also has a new flavor chip as well.  The new flavor is called Sizzling Fajita chip. 

Integrated Marketing Mix

Advertising

-PepsiCo uses plenty of television commercials to get there products noticed.  At least once an hour on a televison station there would be a commercial that shows a Gatorade, Pepsi Max, or a Doritos advertisement.

-The NFL is also a big sponsor of Gatorade with players drinking gatorade on the sidelines of a game being played and with the commercials with Peyton Manning in the Gatorade series.

-PepsiCo even has its own Facebook Page for followers to take a look at all the products PepsiCo has.

Sales Promotion and Personal Selling

-Most supermarkets like Shop & Stop, King Kullen, Pathmart, and Shoprite will have sales on 2 litter bottles of pepsi.
-Usual the sales that these supermarkets have are buy one get one free.
-These sales are also for the 12 pack cans of pepsi as well.

Advertisements and Public Relations

-PepsiCo uses many different kind of commercials, most of which try and show that there product is better than Coca-Cola.

-One commerical that Pepsi has is the Coca-Cola Santa Claus on vacation and instead of getting a coke he gets a Pepsi.

-Pepsi also has another commercial where the Pepsi vendor out performs the Coca-Cola vendor by getting Snoop Dogg the perform on a huge stack of Pepsi cans that are setup of a stage.

-These commercials are for the viewer watching these entertaining advertisements to buy Pepsi products over Coke products when the consumer goes and buys soda.